ERIC Number: EJ1183303
Record Type: Journal
Publication Date: 2018
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1835-9132
EISSN: N/A
The Fourth Industrial Revolution's Potential Influence on Marketing Education
Elbeck, Matt
e-Journal of Business Education and Scholarship of Teaching, v12 n1 p112-119 2018
This paper explores the likely influence of the rapidly evolving market disruptors of cognitive computing (to mimic the human brain) and robotics to the marketing educator. A review of the literature suggests inroads in the K-12 area, though sparse when higher education is addressed. This is followed with insights on whether students grasp the likely career paths, and curricular guidance from senior marketing educators from AACSB accredited schools on the emerging field of technology marketing. The challenge for the future-oriented marketing educator is how to weave these disruptors into the triumvirate of our profession--instruction, service/governance and scholarship, all geared to improve the career prospects of our students.
Descriptors: Marketing, Business Administration Education, Employment Opportunities, Artificial Intelligence, Robotics, Teaching Methods, Technology Integration, Career Choice, Masters Programs, Program Descriptions, Course Descriptions, Information Technology
Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail: editor@ejbest.org; Web site: http://www.ejbest.org/
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A