The purpose of this research is to analyze the mission statements of business colleges operating in the United Arab Emirates. To this end, written and visual documents in the websites of business colleges were surveyed to collect data on components of mission such as philosophy, contribution, markets, and distinctiveness. Content analysis was used to analyze the data and the components of mission were classified or measured on a simple scale. The cost of tuition was also examined as, considered together with other findings, it can help point to the business strategy followed by colleges. The findings reveal clusters of colleges sharing similar characteristics and following strategies of differentiation or cost leadership in a segmented and crowded business education market. Predominantly privately-owned and characterized by a market philosophy but often with little distinctiveness business colleges are essentially teaching-oriented institutions. The need for return on investment and profit in a competitive education market has resulted in high tuition fees especially among better-known and internationally-accredited colleges. International accreditation is becoming important as the quality of education receives more attention. One limitation of this research is that conclusions are drawn on the basis of material found in publicly available documents only. The framework used in this research to analyze organizational mission of colleges of business in UAE can be helpful in carrying out similar research of tertiary institutions elsewhere.