In the fall of 2017, the University System of Georgia (USG) embarked upon a robust study to determine the cost of delivering online education at each USG institution. An in-depth analysis related to the cost of online course and faculty development; technology and infrastructure; support services and; administrative services was conducted on each campus. At Kennesaw State University, the cost study helped to inform a revised budgeting process and identify areas that were being subsidized by eTuition. The results were used to identify efficiencies and address college affordability concerns. [This paper was one of three selected as a "Best Paper" among Distance Learning Administration (DLA) 2018 proceedings, Jekyll Island, Georgia, June 24-27, 2018.]