Administrators of distance learning courses and programs are faced with various data needs related to a range of issues; from enrollment tracking to faculty development to cost and revenue analysis. This paper will explore a proposed common data set for online program administrators and strategies for implementation. The framework offered for building a dataset necessary for online and distance education programming is built around three essential questions; how many, how much, and when? [This paper was one of three selected as a "Best Paper" among Distance Learning Administration (DLA) 2018 proceedings, Jekyll Island, Georgia, June 24-27, 2018.]