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ERIC Number: EJ1180883
Record Type: Journal
Publication Date: 2016-Aug
Pages: 10
Abstractor: As Provided
ISSN: ISSN-0119-5646
Business Communication Needs of English Major Undergraduates and Curriculum Development in a Chinese University
Xie, Qing
Asia-Pacific Education Researcher, v25 n4 p667-676 Aug 2016
This article reports an investigative study of business communication needs of English major undergraduates and their perceptions of effective business English curriculum in a Chinese university. Surveys in two stages were administered in 2015 during the "Business English Communication" course delivery process to 138 English major undergraduates in a public university located in the east of China. The results include stronger English speaking needs, diverse English writing genres, wide native and non-native English speaker contacts, and difficulties in comprehending original English communication. The participants valued business knowledge introductions, company cases, and authentic material input. They also perceived practice-oriented approaches such as presentations and role play as important parts of effective business English curriculum. The results help to further adapt the business English curriculum based on the recent national benchmark and bring better business communicative competence development outcomes, which have theoretical, practical, and policy implications for both China and the world.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A