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ERIC Number: EJ1180862
Record Type: Journal
Publication Date: 2016-Apr
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0119-5646
The Drive behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model
Chen, Yu-Chuan
Asia-Pacific Education Researcher, v25 n2 p315-323 Apr 2016
The purpose of this study is to explore structural equation modeling among a marketing mix, relationship quality, and international student loyalty in Taiwanese higher-educational institutions. In total, 353 surveyed students answered a questionnaire, with 337 students answering all of the questions. The findings suggest that a marketing mix is positively associated with the relationship quality of international students, and that relationship quality is also positively associated with student loyalty. Student trust and commitment enhances loyalty to universities. In the higher-educational sector, these findings have implications for universities seeking to compete in a more deregulated, market-driven, higher-educational environment in the future.
Springer. Available from: Springer Nature. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan
Grant or Contract Numbers: N/A