Career progression is a general concern of professional working mothers in China. The purpose of this paper is to report a qualitative study of Chinese professional working mothers that explored the perceptions of online Master's of Business Administration (MBA) programmes as a tool for career progression for working mothers balancing work and family in China. The objective was to examine existing work-family and career progression conflicts, the perceived usefulness of online MBA in balancing work-family and career aspirations, and the perceived ease of use of e-learning. Using Davis's ("MIS Q" 13(3):319-340 1989) technology acceptance model, the research drew on in-depth interviews with ten female part-time MBA students from a university in Wuhan. The data were analysed through coding and transcribing. The findings showed that conflicts arose where demanding work schedules competed with family obligations, studies, and caring for children and the elderly. Online MBA programmes were viewed as a viable tool for balancing work and family and studying, given its flexible time management capabilities. However, consideration must be given to address students' motivation issues, lack of networking, lack of face-to-face interaction, and quality. The research findings emphasise the pragmatic need to re-align higher education policy and practice to position higher education e-learning as a trustable education delivery channel in China. By shedding light on the prevailing work-family conflict experienced by women seeking career advancement, this study suggests developing better gender-supporting policies and innovative e-learning practices to champion online MBA programme for this target niche.