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ERIC Number: EJ1180207
Record Type: Journal
Publication Date: 2018
Pages: 11
Abstractor: As Provided
ISSN: ISSN-0013-1172
Living the Social Justice Brand: Attracting Prospective Students to a Masters of Public Administration Program
Hubbell, Larry
Education, v138 n4 p393-403 Sum 2018
In this article, I describe the process and importance of branding a graduate public administration program. Written from the perspective of a participant-observer, I describe how with the assistance of my department we have given our program a more distinctive identity and therefore a more identifiable brand. That brand is one that focuses on social justice and is entirely consistent with our university, a Jesuit institution, which also focuses on social justice. In this article, I note how other public administration programs brand themselves and make the case that our program by its fairly distinctive brand is engaging in market segmentation. Furthermore, I also note what steps the program has taken to make that brand a reality and thereby how as faculty members we are living the brand.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Washington (Seattle)
Grant or Contract Numbers: N/A