Purpose: According to the Centers for Disease Control and Prevention, effective health education curricula feature instructional strategies and learning experiences built on theoretical approaches that have effectively influenced health-related behaviors among youth. The attitudes, beliefs and norms (ABN) domain is proposed as an alternative to Krathwohl's taxonomy of the affective domain, which is of limited utility in planning health education. Methods: The ABN framework, based upon the ABN domain, provides a blue print for selecting theory-informed affective learning objectives. Conclusions: Use of the ABN framework facilitates the identification of rigorous and measurable learning objectives based upon the constructs of health behavior theory.