NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ1179838
Record Type: Journal
Publication Date: 2018
Pages: 16
Abstractor: As Provided
ISSN: EISSN-2538-1032
Lead Time: An Examination of Workplace Readiness in Public Relations Education
Peltola, Arlene
International Journal of Work-Integrated Learning, v19 n1 p37-50 2018
A recent (2017) study of the United States Bureau of Labor Statistics indicates that the unemployment rate for 20-24-year-olds, the age when many graduate from university and enter the workforce, is nearly twice that of all other age groups. The startling statistic suggests that more can be done to better prepare undergraduates for the workplace. This three-year study explores gaps in workplace preparation as identified by practitioners in the field of public relations. Based on job bank data from the Public Relations Society of America and interviews of industry leaders, this research emphasizes the imperative of student exposure to authentic work experiences for boosting graduate employability and further informing curriculum content and format. What practitioners feel to be important, what industry trends demand and what is achieved in the classroom broadly align with the best practice principles for work-integrated learning (WIL) programs.
New Zealand Association for Cooperative Education. University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand. Tel: +64-7-838-4892; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York
Grant or Contract Numbers: N/A