Teach First is a schools-based route into teaching, where graduates are able to train while employed by 'disadvantaged' schools. Established in 2002, the charity works in partnership with teacher training providers around England and Wales. The first Teach First Cymru cohort began in 2013, at the University of Wales Trinity Saint David (UWTSD). Drawing on the work of Bourdieu, this paper will discuss the potential impact of Teach First Cymru on the teaching habitus, through public and personal articulations of the profession, set within the context of critical debate surrounding the programme. In order to do so, the paper will explore media representations of Teach First and data generated from focus groups and interviews with Teach First Cymru participants and trainees on the Graduate Teacher Programme (GTP) at the same university.