NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1179565
Record Type: Journal
Publication Date: 2018-Jun
Pages: 18
Abstractor: As Provided
ISSN: ISSN-2329-4922
The Influence of Textual Cues on First Impressions of an Email Sender
Marlow, Shannon L.; Lacerenza, Christina N.; Iwig, Chelsea
Business and Professional Communication Quarterly, v81 n2 p149-166 Jun 2018
The present study experimentally manipulated the gender of an email sender, closing salutation, and sending mode (i.e., email sent via desktop computer/laptop as compared with email sent via a mobile device) to determine if these specific cues influence first impressions of the sender's competence, professionalism, positive affect, and negative affect. Although no effect of sending mode was found, closing salutation influenced perceptions; females were viewed as less professional when using "Thanks!" as opposed to using "Best," "Thank you," or no salutation. However, in general, females were viewed as more professional than males, and "Thanks!" elicited perceptions of positive affect.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A