An increasing number of Christian colleges are adding football programs as a way to boost enrollment among men and ethnic minorities. No systematic study has attempted to measure these outcomes. We tested the relationship of football to percent male, percent non-White, and first-year retention at 125 U.S. colleges and universities affiliated with the Council for Christian Colleges & Universities (CCCU). Our findings revealed that football at Christian colleges is associated with more men on campus, but not with more ethnic diversity. In addition, Christian colleges with football retained fewer students from first-year to second-year than did Christian colleges without football. We discuss the implications of our findings and offer suggestions for further research.