Building and sustaining an organizational culture and climate where productive and positive leader-follower relationships can thrive is perhaps the single most important responsibility of those who aspire to lead. The attributes of benevolence, honesty, openness, reliability, and competence form a framework that individuals use in determining a person's trustworthiness. For those who are in formal positions of authority and leadership and those who aspire to lead, this conceptualization of trust is offered as a starting point for thinking about leading and growing in a culture of reciprocal trust. Although the facets are presented in this article as distinct, they are inextricably linked and often observed with one another. On one hand, the presence of these attributes can serve as trust enhancers. On the other hand, their absence may present barriers to building trust relations and growing a culture of trust. Strategies for building a culture of reciprocal trust are provided.