ERIC Number: EJ1179037
Record Type: Journal
Publication Date: 2018
Abstractor: As Provided
What "Likes" Have Got to Do with It: Exposure to Peers' Alcohol-Related Posts and Perceptions of Injunctive Drinking Norms
Boyle, Sarah C.; Smith, Daniel J.; Earle, Andrew M.; LaBrie, Joseph W.
Journal of American College Health, v66 n4 p252-258 2018
Objective: Examine 1) whether observed social reinforcements (i.e., "likes") received by peers' alcohol-related social media posts are related to first-year college students' perceptions of peer approval for risky drinking behaviors; and 2) whether associations are moderated by students' alcohol use status. Participants: First-year university students (N = 296) completed an online survey in September, 2014. Method: Participants reported their own alcohol use, friends' alcohol use, perceptions of the typical student's approval for risky drinking, and ranked 10 types of social media posts in terms of the relative numbers of "likes" received when posted by peers. Results: Observed social reinforcement (i.e., "likes") for peers' alcohol-related posts predicted perceptions of peer approval for risky drinking behaviors among non-drinking students, but not drinking students. Conclusions: For first-year college students who have not yet initiated drinking, observing peers' alcohol-related posts to receive abundant "likes" may increase perceptions of peer approval for risky drinking.
Descriptors: Peer Influence, Mass Media Use, Mass Media Effects, Mass Media Role, Drinking, Social Behavior, Behavior Standards, Social Media, College Freshmen, Peer Acceptance, Online Surveys, Social Reinforcement, Preferences, Interest Inventories, Correlation, Interviews, Regression (Statistics), Statistical Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Sponsor: National Institute on Alcohol Abuse and Alcoholism (NIAAA) (NIH)
Authoring Institution: N/A
Grant or Contract Numbers: R21AA021870; R21AA024853