ERIC Number: EJ1179027
Record Type: Journal
Publication Date: 2018
Abstractor: As Provided
Effect of Warning Placement on the Information Processing of College Students Reading an OTC Drug Facts Panel
Bhansali, Archita H.; Sangani, Darshan S.; Mhatre, Shivani K.; Sansgiry, Sujit S.
Journal of American College Health, v66 n4 p237-245 2018
Objective: To compare three over-the-counter (OTC) Drug Facts panel versions for information processing optimization among college students.Participants: University of Houston students (N = 210) participated in a cross-sectional survey from January to May 2010.Methods: A current FDA label was compared to two experimental labels developed using the theory of CHREST to test information processing by re-positioning the warning information within the Drug Facts panel. Congruency was defined as placing like information together. Information processing was evaluated using the OTC medication Label Evaluation Process Model (LEPM): label comprehension, ease-of-use, attitude toward the product, product evaluation, and purchase intention.Results: Experimental label with chunked congruent information (uses-directions-other information-warnings) was rated significantly higher than the current FDA label and had the best average scores among the LEPM information processing variables.Conclusion: If replications uphold these findings, the FDA label design might be revised to improve information processing.
Descriptors: Information Processing, College Students, Drug Use, Case Studies, Comparative Analysis, Merchandise Information, Drug Therapy, Multivariate Analysis, Statistical Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Texas (Houston)
Grant or Contract Numbers: N/A