Special educational needs and disability (SEND) professionalism can be seen as a microcosm of the wider policy arena where traditional policy frameworks of professionalism and bureaucracy are challenged by frameworks of managerialism, consumerism and individual rights and where the neoliberal policy technologies of performativity and responsibilisation challenge and change collaborative working practices and professional identities. The recent introduction of the statutory SEND Code of Practice 2015 in England brings this transformation into relief. An exploratory qualitative interview study highlights how individual professionals respond to, are changed by and sometimes resist these demands.