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ERIC Number: EJ1178213
Record Type: Journal
Publication Date: 2018
Pages: 5
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Keeping Goliath on His Toes: A Case-Discussion Method for Increasing Engagement and Individual Accountability in Large Classes
Harding, Lora Mitchell
Marketing Education Review, v28 n2 p131-135 2018
Application-based assignments are often forgone in large marketing classes because of the daunting implementation and assessment challenges they present. One solution is to divide large classes into groups, but groups present their own challenges--of note, the potential for students to free-ride on the efforts of others. The 4Ps method of case discussion was developed to keep students in large classes engaged and accountable while minimizing the grading burden on instructors. Indeed, the 4Ps method not only enables students to apply marketing concepts through stimulating case-based discussions, it also improves perceived and actual learning outcomes while keeping grading manageable.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A