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ERIC Number: EJ1178189
Record Type: Journal
Publication Date: 2018
Pages: 6
Abstractor: As Provided
ISSN: ISSN-1052-8008
Using the Photovoice Methodology to Increase Engagement and Sharpen Students' Analytical Skills Regarding Cultures, Lifestyles, and Markets Internationally
Kelly, Kathleen; Lee, Seung Hwan; Bowen Ray, Heather; Kandaurova, Maria
Marketing Education Review, v28 n2 p69-74 2018
Barriers to cross-cultural instruction challenge even experienced educators and their students. To increase cross-cultural competence and bridge learning gaps, professors in two countries adapted the Photovoice methodology to develop shared visual vocabularies with students and unearth hidden assumptions. Results from an anonymous evaluation showed that the assignment using the Photovoice method led to higher interest, enthusiasm, and engagement. As students become active participants of image gathering and interpretation, learning arises from increased visual literacy and exploration of cultural bias. Students can use lessons to improve business practices and societal conditions. The appendices include assessment results, sample instructions, and sample student slides.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; United States
Grant or Contract Numbers: N/A