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ERIC Number: EJ1178174
Record Type: Journal
Publication Date: 2018
Pages: 30
Abstractor: As Provided
ISSN: ISSN-0268-0939
A Critical Examination of "Teach for Bangladesh"'s Facebook Page: 'Social-Mediatisation' of Global Education Reforms in the 'Post-Truth' Era
Adhikary, Rino Wiseman; Lingard, Bob; Hardy, Ian
Journal of Education Policy, v33 n5 p632-661 2018
In this paper, we examine how "Teach for Bangladesh" ("TfB") has utilised Facebook since 2012 in its effort to extend its policy influence and message to young Bangladeshi graduates and local population. We reveal this as an example of how Facebook has become a powerful new platform for "policy mediatisation." This is also a developing world-example of a [global] policy rewritten [locally] as audio-video bytes. Our analyses reveal three ways in which "TfB" sought to influence these graduates, but also the local government and public, via Facebook. First, it created opportunities for recurrent reading, hearing and seeing the policy in practice as animated by 'stars', 'spectacles', 'glamour' and 'statistics', all of which regularise a sense of heroic bodily feeling-as-"vernacularisation." Secondly, it sought to inform and reshape the "social imaginary" and associated problem imagination of the graduates and locals to whom this message was directed. And thirdly, it involved what might be described as a 'post-truth' way of engagement via the excessive use of emotional stimulus, manifesting an understanding of the affective aspect of policy. We have used a combination of "social network analysis," "content analysis" and "videological analysis" in establishing our argument.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Bangladesh
Grant or Contract Numbers: N/A