ERIC Number: EJ1178137
Record Type: Journal
Publication Date: 2018-Apr
Abstractor: As Provided
Producers' Opinions on What Makes Demonstrations Effective
MacGowan, Brian J.; Singh, Ajay S.; Overstreet, Bryan; O'Donnell, Michael; Klotz, Heidi; Prokopy, Linda S.
Journal of Extension, v56 n2 Article 2RIB7 Apr 2018
Despite the widespread and long-standing use of demonstration sites in Extension, there is little empirical evidence to inform how best to design them. We report data from 513 producers in three regions of Indiana whom we surveyed about sources of information for farm management decisions, the usefulness of demonstrations, and preferences and factors that influence their attendance at demonstrations. In general, respondents had positive opinions about demonstration events and high levels of agreement regarding their usefulness. Lack of awareness of demonstrations was the greatest single factor leading to nonattendance. We provide recommendations for organizing demonstration events based on the preferences of producers we surveyed.
Descriptors: Opinions, Demonstration Programs, Extension Agents, Program Design, Community Surveys, Preferences, Performance Factors, Questionnaires, Information Sources, Rural Extension, Farm Management
Extension Journal, Inc. e-mail: firstname.lastname@example.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana
Grant or Contract Numbers: N/A