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ERIC Number: EJ1178130
Record Type: Journal
Publication Date: 2018-Apr
Pages: 9
Abstractor: As Provided
ISSN: EISSN-1077-5315
Power of Produce: Farmers' Market Incentive Program Targeting Eating Behaviors of Children
Norman, Jessica; Moore, Amy; Mattfeldt-Beman, Mildred; Kelly, Patrick; Barlow, Patrick
Journal of Extension, v56 n2 Article 2RIB9 Apr 2018
The Power of Produce (PoP) Club is a farmers' market incentive program for children aged 5-12. The purpose of the summative evaluation described in this article was to determine the impact of the PoP Club on improving family and child behavior at a Minnesota farmers' market as well as child fruit and vegetable (F&V) consumption. Results from a self-reported retrospective survey completed by parents suggest that the PoP Club is a valuable program, with participating parents reporting increased family attendance and child engagement at the farmers' market and increased F&V consumption by children at home.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Minnesota
Grant or Contract Numbers: N/A