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ERIC Number: EJ1178031
Record Type: Journal
Publication Date: 2018
Pages: 16
Abstractor: As Provided
ISSN: ISSN-0307-5079
Course Recommendation as a Construct in Student Evaluations: Will Students Recommend Your Course?
Ang, Lawrence; Breyer, Yvonne Alexandra; Pitt, Joseph
Studies in Higher Education, v43 n6 p944-959 2018
"Recommendation" is a highly credible and powerful construct in marketing. This article investigates the construct "intention to recommend" in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A structural model is tested, using partial least squares on a sample of 113 students. The results show that both emotional (i.e. joy of learning) and cognitive (i.e. course value) factors influence "intention to recommend." These two driving factors are more likely to occur if the course can bridge theory and real-world practice. The approach to understanding what drives course recommendation opens up new avenues of research. It proposes to expand the traditional model of student evaluations of teaching to one which includes course value in the context of a competitive education sector.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A