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ERIC Number: EJ1177057
Record Type: Journal
Publication Date: 2015
Pages: 6
Abstractor: As Provided
ISSN: ISSN-1552-8391
An Analytical Report Assignment--Identifying the Use of Social Media by Business Functions
Chalupa, Marilyn
Journal of Applied Research for Business Instruction, v13 n1 2015
Technology has and continues to transform communication channels. As a result, electronic communications has become ubiquitous in the workplace allowing for collaboration, cost reduction, and increased productivity. Social media tools allow for connecting to and interacting with a larger audience. The digital generation comes to the classroom already using these social media tools for personal use; therefore, a business communications course is the ideal place to address how to use those tools for work. The assignment described in this paper focuses on preparing an analytical report with recommendations for the implementation of various social media and other Web 2.0 tools in the workplace. The need for the assignment, learning objectives, work plan preparation, a rubric/checklist, and student feedback are shared.
Association for Research in Business Education - Delta Pi Epsilon. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A