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ERIC Number: EJ1176676
Record Type: Journal
Publication Date: 2017-Jan
Pages: 12
Abstractor: As Provided
ISSN: EISSN-2325-4750
Seamless Integration of Predictive Analytics and CRM within an Undergraduate Admissions Recruitment and Marketing Plan
Langston, Randall; Loreto, David
Strategic Enrollment Management Quarterly, v4 n4 p161-172 Jan 2017
The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures and yielded the largest incoming first-year cohort in over 30 years. A step-by-step pragmatic approach is introduced to allow key enrollment management leaders the ability to understand how to seamlessly integrate statistical modeling with constituent relationship marketing platforms. By providing key components related to design, development procedures for statistical model development, and outcomes, SEM managers can utilize the knowledge gained from this primer in their SEM efforts.
John Wiley & Sons Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail:; Web site:
Publication Type: Journal Articles; Reports - General
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York
Grant or Contract Numbers: N/A