NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1176616
Record Type: Journal
Publication Date: 2018-Jan
Pages: 9
Abstractor: As Provided
ISSN: EISSN-2325-4750
The Significance of Campus Visitations to College Choice and Strategic Enrollment Management
Secore, Scott
Strategic Enrollment Management Quarterly, v5 n4 p150-158 Jan 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market, admissions officers are under immense pressure to attract new students and increase financial yield. As a result, marketers of higher education admissions have turned their attention to prioritizing the pivotal nature of a campus visit, and the overwhelming effect it has on both prospective students and higher education administrators. This article explores influences that affect a student's college choice and explains why campus visitation is the most important part of the recruitment process. Additionally, it reviews approaches and implications pertaining to campus visits and offers example-based suggestions on how enrollment managers can make visitations to their institutions fortuitous.
John Wiley & Sons Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A