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ERIC Number: EJ1176541
Record Type: Journal
Publication Date: 2018-Apr
Pages: 7
Abstractor: As Provided
ISSN: EISSN-1545-679X
ACS: Bringing Business Intelligence and Analytics to a Massive Multiplayer Online Gaming Company
Christian, Nicholas; Akujobi, Innocent; Saha, Munmun; Korzaan, Melinda
Information Systems Education Journal, v16 n2 p11-17 Apr 2018
Advanced Competition Simulations (ACS), a massive multiplayer online (MMO) strategy gaming company, has petabytes of customer data at their data center in Brentwood, Tennessee that could assist executives with decision making, but they currently do not have business intelligence software or a business intelligence and analytics (BIA) team. As is the case with most companies that want a new capability, they must decide if they want to hire a team internally or outsource this to a vendor. This decision was not taken lightly by ACS, but ultimately the business intelligence and analytics team was formed. Once the team was formed, the project to bring BIA to ACS gets off to a rough start when the team does not agree with the project manager choice. There are further setbacks when the data needs to be cleaned and the vendor refuses to help. Finally, the CEO of ACS questions his decision to rush the project when their data center has power failures during the data migration phase and he is reminded that the BIA project was moved ahead of the disaster recovery project. Bringing business intelligence and analytics to ACS proves to be much more difficult than they anticipated.
Information Systems and Computing Academic Professionals. Box 488, Wrightsville Beach, NC 28480. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Tennessee
Grant or Contract Numbers: N/A