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ERIC Number: EJ1176376
Record Type: Journal
Publication Date: 2018-May
Pages: 19
Abstractor: As Provided
ISSN: ISSN-1525-822X
The Effect of Survey Mode on Socially Undesirable Responses to Open-Ended Questions: A Mixed Methods Approach
Wallace, Danielle; Cesar, Gabriel; Hedberg, E. C.
Field Methods, v30 n2 p105-123 May 2018
We estimate the difference in the chance of giving a socially undesirable response, one that violates social norms, by administration mode (online or in person) for a self-administered questionnaire (SAQ). We do this by evaluating open-ended responses to a photographic stimulus designed to generate undesirable responses. We test five variables: socially undesirable responses generally, blatant stereotyping, distaste, "inappropriate descriptors", and the number of words in the response. The results show that, contrary to expectations, online SAQs are not more likely to produce socially undesirable responses generally, but online responses are less likely to contain blatant stereotyping. Responses from the online SAQs were longer, suggesting that respondents from the paper-and-pencil SAQs may have used stereotypes to bypass writing lengthy responses. The longer responses of online respondents enabled them to avoid stereotyping, thereby biasing their responses in an alternate way.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A