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ERIC Number: EJ1175999
Record Type: Journal
Publication Date: 2018
Pages: 17
Abstractor: As Provided
ISSN: ISSN-0159-6306
National Exceptionalism in the 'EduCanada' Brand: Unpacking the Ethics of Internationalization Marketing in Canada
Stein, Sharon
Discourse: Studies in the Cultural Politics of Education, v39 n3 p461-477 2018
Canada's recently revamped international education brand, EduCanada, offers a rich example of developments at the intersections of higher education internationalization and marketization. In this paper, I examine the EduCanada website to consider how national exceptionalist and 'othering' narratives are reproduced in the recruitment of international students. From these findings I ask how internationalization relates to the overlapping and ongoing legacies of Indigenous colonization, and racialized regimes of personhood, citizenship, and immigration in Canada. Finally, I argue that the international marketization of higher education risks foreclosing critical examinations of the entanglements of empire within which we are all unevenly embedded.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A