University Counseling Center staff are currently facing pressure to measure the value of their centers, in part due to shrinking institutional budgets and a push towards assessment and accountability. Scrutiny from university stakeholders provides an opportunity to document the efficacy of counseling center services and make improvements. Thus, University Counseling Center staff performed a two-pronged assessment investigating students' perception of, and experience with, University Counseling Center services. This article reviews assessment methods and results, as well as how data gathered was used to improve services and to quantify the University Counseling Center.