Despite the growing number of Asian American Studies (AAS) programs and Asian ethnic organizations across colleges and universities since the 1970s, surprisingly little empirical research examines the role of these aspects of higher education on Asian American identity. How do the roles of AAS curriculum and Asian American student organizations (Asian American activities) influence southeast Asian American college students' ethnic and panethnic identity formation? Drawing on 50 in-depth interviews of 1.5 and second-generation college-educated Asian Americans, this study finds that the exposure to Asian American activities shapes respondents' racial and ethnic identity construction. Specifically, the exposure to Asian American activities: (1) evokes an informed assertion of a contextual panethnic identity; (2) serves to trigger an assertion of a hyphenated American identity; and lastly, (3) plays a direct, but differing, instrumental role on identity construction among different Asian American sub-ethnic groups.