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ERIC Number: EJ1174055
Record Type: Journal
Publication Date: 2018-Feb
Pages: 16
Abstractor: As Provided
ISSN: EISSN-1492-3831
The Influence of National Culture on Educational Videos: The Case of MOOCs
Bayeck, Rebecca Yvonne; Choi, Jinhee
International Review of Research in Open and Distributed Learning, v19 n1 p186-201 Feb 2018
This paper discusses the influence of cultural dimensions on Massive Open Online Course (MOOC) introductory videos. The study examined the introductory videos produced by three universities on Coursera platforms using communication theory and Hofstede's cultural dimensions. The results show that introductory videos in MOOCs are influenced by the national culture of the country in which the university is based. Based on this finding, this paper raises interesting questions about the effect of these cultural elements on potential learners from different countries and cultures around the world. The paper also makes suggestions about introductory video production in MOOCs.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States; France; South Korea
Grant or Contract Numbers: N/A