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ERIC Number: EJ1173894
Record Type: Journal
Publication Date: 2018-Apr
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0273-4753
Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education
Sternquist, Brenda; Huddleston, Patricia; Fairhurst, Ann
Journal of Marketing Education, v40 n1 p76-84 Apr 2018
We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations. We use Kolb's experiential learning cycle to provide a framework for creating an effective and engaging undergraduate research experience and use it to classify types of projects in which our undergraduate students have participated. These types of projects include (a) theory building and testing, (b) empirical research using primary or secondary data collection, (c) practitioner-oriented projects, and (d) creative projects. We provide specific examples of each type of project and then apply Kolb's experiential learning cycle roles to a variety of undergraduate research projects. We conclude with a discussion of the benefits of involving undergraduate students in research projects.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: Learning Style Inventory
Grant or Contract Numbers: N/A