NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1173892
Record Type: Journal
Publication Date: 2018-Apr
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0273-4753
Teaching Community-Based Learning Course in Retailing Management
Rhee, Eddie
Journal of Marketing Education, v40 n1 p47-55 Apr 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL as an important teaching application of experiential learning for the students to have a meaningful experience of studying and making recommendations about multiple aspects of retailing management for a local retailer. Course evaluation results that compared non-CBL and CBL classes showed that the mean scores in selected questions of CBL classes were statistically higher than those of non-CBL classes and the effect size was moderate. Qualitative student comments further suggested benefits and limitations of a CBL course. Notwithstanding the challenges to the instructor and the students of a CBL course, CBL applied to Retailing Management course provided meaningful benefits to the instructor, the students, and the community partner.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A