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ERIC Number: EJ1173731
Record Type: Journal
Publication Date: 2018-Feb
Pages: 10
Abstractor: As Provided
ISSN: EISSN-1545-679X
The Challenges of Teaching Business Analytics: Finding Real Big Data for Business Students
Yap, Alexander Y.; Drye, Sherrie L.
Information Systems Education Journal, v16 n1 p41-50 Feb 2018
This research shares the challenges of bringing in real-world big business data into the classroom so students can experience how today's business decisions can improve with the strategic use of data analytics. Finding a true big data set that provides real world business transactions and operational data has been a challenge for academics developing a data analytics course or curriculum, because in the past academics use to rely on 'fictitious small data' to teach students the basics of analytics. The ideal scenario for business academics who wish to bring a more cutting-edge experience to business students is to show them how evolutionary tools in data mining analytics can interpret real world big business data. This research emphasizes the need for students to have more exposure to big data analytics. This paper presents how a real world big data set has been utilized in a business course.
Information Systems and Computing Academic Professionals. Box 488, Wrightsville Beach, NC 28480. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Arkansas
Grant or Contract Numbers: N/A