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ERIC Number: EJ1173592
Record Type: Journal
Publication Date: 2018
Pages: 38
Abstractor: As Provided
ISSN: ISSN-0896-5811
How Shorebilly Brewing Company Won the Trademark Battle, but Lost the War: A Cautionary Tale for Entrepreneurs
Koval, Michael R.
Journal of Legal Studies Education, v35 n1 p45-82 Win 2018
This article demonstrates how the case at hand, Teal Bay Alliances, LLC v. Southbound One, Inc., can be used as the core of a business case to teach students not only the basics of trademark law, but also as a real-world cautionary tale whose moral boils down to this: lawyers and businesspeople approach legal disputes from very different perspectives, and businesspeople must understand that objectives and outcomes deemed successful by lawyers may not be in the best interest of the people running the business.
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Publication Type: Journal Articles; Reports - Descriptive; Tests/Questionnaires
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Maryland
Grant or Contract Numbers: N/A