The Association of American Colleges and Universities (AAC&U) has embarked on a sustained program to enhance the quality of student learning on campuses, while also supporting AAC&U members' efforts to bring liberal education to all sectors of society. This commitment to quality and equity in service to democracy forms the basis for AAC&U's 2018-2022 strategic plan and its vision for the future of liberal education. The cornerstone of AAC&U's advocacy is the Liberal Education and America's Promise (LEAP) initiative, which seeks to ensure that students are prepared for success in the workplace and as active members of their communities and our great American democracy. These goals have gained added clarity and focus due to recent economic and societal trends. In this article, the author examines this initiative.