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ERIC Number: EJ1173333
Record Type: Journal
Publication Date: 2018
Pages: 6
Abstractor: ERIC
ISSN: ISSN-1067-1803
Building Your Brand
Finkel, Ed
Community College Journal, v88 n4 p18-23 Feb-Mar 2018
Many community colleges have been in their communities for decades, and some take it for granted that campus stakeholders, prospective students and their families, and the public at large understands who they are and what they do. But like entities of all kinds, community colleges are becoming increasingly aware of the need to forge a consciously defined identity for themselves, particularly as the mission of two-year institutions becomes more tightly focused on students gaining degrees or other specific credentials, rather than just simply open access institutions for anyone. This has prompted them to undertake sometimes controversial but almost always rewarding rebranding campaigns.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Utah; South Carolina; Missouri; Kentucky; Tennessee
Grant or Contract Numbers: N/A