Persistently negative stereotypes of college students' parents are biased toward parents from privileged backgrounds and reflect privileged practices that operate from a color-blind and class-blind ideology. This scholarly paper argues for a conceptual shift from parent involvement to family engagement, establishes the need for a more inclusive lens to engage diverse families, and situates the family as a larger collective. We propose a "Model of Parent and Family Characteristics, Engagement, & Support" that contains a more inclusive understanding of the pre-college and college contributions that students' families offer and the broader community and institutional contexts in which they are situated.