ERIC Number: EJ1173115
Record Type: Journal
Publication Date: 2018-Apr
Abstractor: As Provided
Toward a "Topos" of Visual Rhetoric: Teaching Aesthetics through Color and Typography
Welhausen, Candice A.
Journal of Technical Writing and Communication, v48 n2 p132-150 Apr 2018
This article proposes a heuristic that teachers and students can use together to create a vocabulary for discussing the aesthetic aspects of color and typography in document design work. By using this framework, teachers and students can generate a collection of shared "visual topoi" or commonplaces for describing the aesthetic value of color and typography that they can then draw from to inform visual analysis and production work.
Descriptors: Technical Writing, Heuristics, Vocabulary, Aesthetics, Color, Layout (Publications), Design, Visual Aids, Rhetoric, Focus Groups
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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