As a longtime instructional designer of online materials, the author has been concerned with issues of accessibility for many years. She dutifully tagged every image, wrote out every URL, avoiding "click here" links, and formatted material on the screen considering its layout and elegance. This article addresses the reasons why most of these practices were counterproductive, what the current state of the art in online accessibility is, and most of all, why making online materials accessible should be the concern of every designer and instructor.