Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be learned from experiences across the business education industry. This article draws on these experiences to offer eight recommendations across fours areas of the marketing curriculum, including content, pedagogy, structure, and purpose. A wide range of important issues are considered in the process, including the role of experiential learning and blended learning, balance of technical knowledge and soft skills, rise of badges and other non-degree credentials, importance of ethics, and challenges related to program sustainability.