ERIC Number: EJ1172175
Record Type: Journal
Publication Date: 2018-Mar
Abstractor: As Provided
High-Minded Utilitarian Public Relations Students Dance to Two Drummers
Chen, Ni; Culbertson, Hugh M.
Journalism and Mass Communication Educator, v73 n1 p83-100 Mar 2018
Many critics view "deontology" (focusing largely on the merits of an action itself) and "utilitarianism" (evaluation of an action based on its projected consequences) as rival approaches to ethical decision making. This survey of public relations students at three universities in the United States and one each in Hong Kong and mainland China suggest that, as various theorists propose, many people adhere to both schools of thought, with utilitarianism being the dominant view overall. Furthermore, belief in both schools appears to correlate with high-minded ethical thinking as measured by assessments of several hypothetical ethical decisions. Implications for teaching are suggested.
Descriptors: Public Relations, Ethics, Cross Cultural Studies, Questionnaires, Student Surveys, Likert Scales, Hypothesis Testing, Correlation, Comparative Education, College Students, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: United States; Hong Kong; China
Grant or Contract Numbers: N/A