The purpose of this study was to explore the perspectives of students regarding what was effective about the way in which the online lectures were structured in an upper level online organizational communication course. Student evaluations from 27 students were used, with questions focused upon the structure of lectures in the online course as compared to other online courses and to traditional classrooms. Qualitative analyses reveal the use of the trifecta approach, the use of audio voice-overs with PowerPoint slides, the concise nature of lectures, the ability to review them, and the use of key points as significant to student success. The majority of students also found online lectures more effective than live lectures in traditional classrooms.