This article discusses the rapidly growing population of spiritual-but-not-religious (SBNR) college students and describes the disparity in SBNR-dedicated resources for student support. This disparity is embedded in various tensions that cause low SBNR visibility in universities, including a lack of SBNR programming models in broader higher education, potential administrative bias, and a flawed perception of interchangeability with interfaith work. In addition to exploring the needs and shortcomings of non-religious student support, this article suggests potential barriers for SBNR momentum as well as examples of modified interventions that student affairs professionals may practice in the absence of formal resources.