Background: College students are susceptible to undermanaged stress and its detrimental effects, and though they could use evidence-based stress reduction techniques (SRTs) to remedy this, many do not. Unfortunately, little is known about what might encourage greater use. Purpose: This study examined to what extent a framework integrating cognitive, social, behavioral, and experiential factors related to influential health behavior models could account for increased intention to use SRTs (intention) and willingness to recommend SRTs (promoter willingness). Methods: College students (n = 233) completed a survey assessing health beliefs, past and intended future use of SRTs, willingness to recommend SRTs, and potential changes in intention or promoter willingness following brief Health Education messages. Results: Health Belief Model components, theory of planned behavior descriptive norms, and prior SRT use predicted significant variability in intention and promoter willingness (experienced effectiveness of particular SRTs also predicted intention), and Health Education messages increased both outcomes. Discussion: Informational and experiential exposure to different SRTs may promote greater SRT use and dissemination. Translation to Health Education Practice: Institutions can assess student stress management needs and increase student SRT use and dissemination through existing modalities that provide students information, peer discussion opportunities, and reinforcing effects of SRT practice.