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ERIC Number: EJ1168403
Record Type: Journal
Publication Date: 2017
Pages: 16
Abstractor: As Provided
ISSN: EISSN-2331-186X
The Semantic Reactivity of Red, Blue, and Purple: A Linguistic Analysis of Post-Election Statements Made by Executive Leadership of Three Public Flagship Universities
Taylor, Zachary Wayne
Cogent Education, v4 n1 Article 1391927 2017
Examining post-election statements made by UC System, UT-Austin, and UW-Madison executive leadership, this study employs word frequency, collocation, and a three-pronged latent semantic analysis to explicate the associative diction, major concepts, and institutional priorities expressed by said leadership to answer the research question, "What is the purpose and function of a post-election statement made by postsecondary executive leadership?" Results reveal that system-level leaders address broad coalitions, avoid action semantics, and reiterate system principles, whereas institution-level leaders perform reactive semantics while promising campus community action. Implications for campus community members, as well areas of future linguistic research, are addressed.
Cogent OA. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Texas (Austin); Wisconsin (Madison)
Grant or Contract Numbers: N/A