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ERIC Number: EJ1168181
Record Type: Journal
Publication Date: 2015
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1550-1876
Effects of Commercial Web Videos on Students' Attitude toward Learning Technology
Tai, Yaming; Ting, Yu-Liang
International Journal of Information and Communication Technology Education, v11 n3 Article 2 p20-29 2015
This study values the broad range of web videos produced by businesses to introduce new technologies while also promoting their products. When the promoted technology is related to the topic taught in a school course, it may be beneficial for students to watch such videos. However, most students view the web as a source for entertainment, and may have negative attitudes toward adopting these web videos in the classroom. This study examines how students' attitudes toward a technology vary as the commercial web video is used to deliver the subject content. A quantitative survey is conducted in the dimension of interest, confidence, and value. The preliminary findings reveal that the commercial web videos did provide positive learning effects upon these three dimensions of learning attitude. The results suggest a plausible way of leveraging commercial web videos in school teaching. Further discussions provide some insights in using commercial web videos in teaching.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A