The purpose of this study was to qualitatively explore the experiences of families who participated in an adventure running program (ARP) in Canada. Adventure running is a unique sport that combines navigation and running in a forested setting. Six parents (four males, two females) and five children (two females, three males) were interviewed. Results indicated that parents and children chose to enroll in this program based primarily on past physical activity experiences and recommendations. Parents, children, and the coach perceived that the program benefited the families involved by changing their physical activity patterns and encouraging more participation in outdoor leisure activities. Findings are discussed with respect to larger societal issues, such as contemporary parenting ideologies and physical activity patterns of families.