This study examines how Undergraduate Research (UR) mentoring fits into the career profile of award-winning UR mentors and the factors that motivate engagement as UR mentors. Twenty-four award-winning UR mentors in four countries were interviewed about their mentoring practices. Six themes emerged: (1) Academic Identity and Motivations; (2) Challenges to Academic Identity and Career Development; (3) Enhanced Research Productivity; (4) Recognition and Reward; (5) Institution Values Commitment and (6) Developing Other Mentors. The authors discuss these themes and how the findings can be utilized for academic development and identity formation for faculty.